Alumna Risa Matthews takes on the lastest trend in corporate sponsorship with HGTV & DIY
When advertisers want their products featured on shows like “House Hunters” on HGTV, alumna Risa Matthews, ‘02, figures out ways to integrate them seamlessly into segments without it looking like traditional product placement or advertisements.
What she does is called “product integration,” and it’s used to feature all kinds of products from baked beans to paint and everything in between.









