Alumnus Andy Ford heads up 140,000-member Florida Education Association
Alumna Risa Matthews takes on the lastest trend in corporate sponsorship with HGTV & DIY
When advertisers want their products featured on shows like “House Hunters” on HGTV, alumna Risa Matthews, ‘02, figures out ways to integrate them seamlessly into segments without it looking like traditional product placement or advertisements.
What she does is called “product integration,” and it’s used to feature all kinds of products from baked beans to paint and everything in between.
Jones, Lee and Mena inducted into Athletic Hall of Fame
Julie (Went) Jones, ‘89
Lettered three years in women’s tennis and played on three NAIA National Championship teams (1987-89). She earned NAIA All-America honors in each of those three seasons. As a senior, she posted a 26-0 record in singles competition, and was the national runner-up in the singles tournament. Went and Catharina Persson became the first tandem from Flagler to win the national doubles competition.
Alumnus’ new book explores communication between chimpanzees
In “The Song of the Ape,” Andrew Halloran, ‘95, recounts a chimpanzee escape attempt at the drive-thru animal park where he worked. He received a blow to the head from an angry chimp wielding a deck brush, but at the same time came to better understand the communicative abilities of apes.
Five adult chimps had attempted to escape their island home in the park after their decades-long leader, Higgy, was deposed by a new alpha. Higgy’s group waited patiently for their chance to leave the island and took it in an orderly manner when opportunity arrived in the form of an unsecured rowboat.
A New York stage equipped to merge film performance, visual arts, simulated firearms and mirrors isn’t exactly where Al DiMartino, ‘10, thought he would find himself just a couple of years out of school.
The former theatre arts major now plays a major role in the production of “Newyorkland,” which has been written up in The New York Times, The New York Post and a number of other theater publications.
Ken kresge helps companies like crest and michelin get their ad campaigns spot on
Before advertising agencies spend millions of dollars on a sneaker commercial, they hire a company to create test spots to be presented to a focus group. Based on the group’s reaction, the test spot helps determine which concepts best grab viewers’ attention before developing full-fledged commercials.
For Ken Kresge, ’97, vice president and creative director of The Napoleon Group in New York City, this means partnering with agencies in the earliest stages of an ad campaign and working through creative ideas for brands like Crest, Scope, Dawn, Michelin and Lunesta.
Killingsworth to take on NFL with marketing role at St. Louis Rams
He made a name for himself in Major League Baseball by successfully rebranding the Tampa Bay Rays just before the team went all the way to the World Series in 2008. Now alumnus Brian Killingsworth, ‘00, is heading to the gridiron as vice president of marketing and brand strategy for the NFL’s St. Louis Rams.
At the start of the 2008 season, the Tampa Bay Rays unveiled a new logo and name. Killingsworth was on the front lines for rebranding, even bringing in Kevin Costner to help kick it all off. The entire process was a success, and it certainly wasn’t hurt by the Rays outstanding season.
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