Vreeland bucks media trends by making Atlanta magazine a success
Despite many news outlets claiming that print media and magazines are dying, there are certainly success stories. Talk to industry insiders and they’ll tell you the magazines that will succeed are ones that are smart, creative, niche-based and personal to their readers. One of them is the Atlanta-based Occasions Magazine, founded by 2002 Flagler graduate Heather Vreeland in early 2009.
Occasions was originally a web-only idea by the communication major, who previously served as a director of marketing for a spa company and a bridal consultant for David’s Bridal. Vreeland wanted to focus solely on weddings before she discovered that there was a craving for events of all kinds by local residents. She also noticed a hole in resources for the Atlanta area.
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